Salesforce Marketing Cloud DevOps Specialist with Extensive Experience

Skills

• Expertise in the Digital Marketing domain with deep understanding of Salesforce Marketing Cloud (ExactTarget) solutions.

• Strong understanding of SFMC architecture, functionalities, and features including:

  • Journey Builder

  • Email Studio

  • Data Management Platform

  • Data Studio

  • Social Studio

  • Advertising Studio

  • Mobile Studio

  • Interaction Studio

• Strong knowledge of the wider Salesforce ecosystem.

• Hands-on experience with SFMC scripting:

  • AMPscript

  • SSJS (Server-Side JavaScript)

  • SQL

• Experience integrating Marketing Cloud with third-party systems using APIs.

• Strong consulting and/or marketing technology implementation experience.

• Exposure to SFMC data model, including:

  • Scalability

  • Security

  • Best practices

  • Implementation

• Experience defining strategy, gathering requirements, and implementing practical business solutions.

• Strong experience working in Agile environments.

• DevOps experience using:

  • Bitbucket

  • Git

  • CI/CD pipelines

Responsibilities

• Gather business requirements and perform:

  • Functional design

  • Process design

  • Scenario design

  • Flow mapping

  • Customer journey design

  • Prototyping

  • Configuration

  • Testing

  • Training

  • Defining support procedures

• Lead the design and implementation of technology and creative business solutions.

• Lead projects and solve complex client problems.

• Build relationships with client stakeholders and sponsors.

• Validate solutions before UAT to ensure they meet business requirements.

• Train key users and ensure training and support materials are available.

Preferred Certifications

• Salesforce App Builder

• Salesforce Platform Developer I

• Salesforce Platform Developer II

• Salesforce Marketing Cloud Account Engagement Specialist

• Salesforce Marketing Cloud Engagement Specialist